What is PPC?
Pay Per Click (PPC) can help your to drive traffic to your website. By using it correctly can be excellent for building your business.
When is best time to use PPC?
PPC advertising is valuable to use when you have a new website and you want to get good quality visitors to your site. It works well for getting instant traffic to your site. With SEO it can take time to get targeted visitors but with PPC you can literally start driving visitors to your site very quickly.
Where are these PPC ads located?
The PPC ads are generally the first 3 listings at the top of the page under Sponsored Ads and the 8 listings to the right of the “organic” search listings on the main search engines like Google for instance.
The people who advertise here have an AdWords account and are bidding on these keywords with their ads. When visitors search on a particular keyword they believe is relevant to either their products or services your adverts appear. If a visitor clicks on your ad then you get charged and hence the name “pay per click.”
What do PPC provide to advertise?
If we look at Google Adwords they provide 25 letters available in the ‘Headline’ and then 35 on line one and another 35 on line two. You also get 35 letters for the display url. This URL your visitor sees and you get the opportunity add further advertising here too. Importantly, the URL must match the destination, ie the website destination that you want to take your visitors to.
For PPC marketing to be effective you need to write ads that compel the visitor to click on them. Promotions are particularly useful to advertise and it is well worth advertising them. Also promote call to actions and prices, especially if your prices are worth advertising in your ads.
What are the benefits of using PPC?
On the main search engines (like Google, Yahoo and Bing) the top three positions normally achieve more traffic. Many vistitors do not realise that these are adverts. It is important to note that you want to ensure that your website is worth visiting and the ad corresponds with what you are promoting on your site.
See more information on PPC advertising
Choosing your niche market is very important as this will be major factor that is going to keep you motivated in adding new content to your blog.
For many new bloggers choosing the right niche can be challenging as there are a huge range to choose from.
Below I have outlined some tips which can help in choosing the right niche market:
1. Choose a niche that appeals to you.
You may already have some knowledge in this market and this can really help when it comes to posting new content to your blog.
Adding fresh new content on a consistent basis will help to grow your blog and get loyal readers to come back to your blog to read your new posts.
2. Research the market to find a niche which is not overly competitive.
One of the best tools to use for this kind of research is Google Insights as this will assist you to see what the current trends are and what people are searching for.
With this tool you will be able to see whether the niche market you are interested in is popular or not. Even if a market is not that popular this should not deter you from possibly focusing your blog on that market as this could present a gap in the market for you to explore.
3. Can you make money from your blog?
This of course will only be of interest to those who are actually looking to monetize their blogs. If you fall into this category then you do need to research whether this is a possiblity.
One way of finding this out is to look at similar blogs in your niche and see what they are doing to monetize their own blogs. It could be that they are offering relevant affiliate products, courses or personal consulting/coaching.
It is worth corresponding with some similar niche blog owners to find out how they are getting on with monetizing their blogs and what methods are working the best for them.
The main aspect with niche blogs, is that once you have chosen your niche and know how to build a niche site, then you do have to add new content frequently. To keep doing this, having a keen interest in the niche is key and if you find you have little or no experience in the niche market then by adding fresh new content will certainly help to build your knowledge.
Are you in search of way to make some extra money every month to cover your expenses? Are you a teenager who wants to earn extra pocket money to treat your friends or buy something for yourself.
Then follow these simple 10 methods in which you can make money.
1. Sell artwork
Amateur photographers and artists can sell their work online and make some bucks through Easyart academy. They have to pay some fee for listing their art pieces and you can 20 % commissions on artworks that are sold. The artwork will be on display. You can also find other sites for selling artworks online and they do not charge you any fee too.
2. Design clothes
You can customize t-shirts, sweat shirts etc and sell them on “spreadshirt”. You can do it for free and you do not have to sign a contract for delivering certain number of orders. All you have to do is create your own designs and publicize their work. Set your price for your products.
3. Sell creative work
Sell creative stuff like ebooks, candles, DVDs etc online through “Lulu”. You need not have to pay any amount for setting up your goods on sale or have to make a minimum number of orders. It is your choice to name a price for the goodies and how to finish the product. Lulu will provide you everything required for creating sales globally.
4. Sell photographs
In case you click good photographs, sell them online and make money through sites that pay for photos selling. Whenever the photos are downloaded or they are bought, you get paid. You can submit your photos to iStock, BigSockPhoto, progallery etc.
5. Lose weight and earn money
Yes, it is true, you can lose weight and earn money, if you are overweight. Weight Wins motivates dieters to lose weight and earn cash incentives. This site is supported by the NHS. You need to make payment for joining and monthly subscription and earn amount if you lose weight successfully.
6. Sell goods made at home
If you are good at making stuff like clothing, jewellery, artwork at home then you can make money at websites like Dawand, Etsy etc. you will be charged 20 cents to list your items on etsy and sell them in the market until 4 months. Dawanda does not charge you anything but it charges 5% commission on each item that is sold.
7. Sell hair
If you have long hair and have been wanting to change your hairstyle for quite some time, do not just let the beauty saloon waste your hair. Sell that hair through thehairtrader.com. it is your wish to sell them amount of hair or choose the bidder who will pay you the most. You can receive anywhere between $200 and $2,000.
8. Rent a room
When you live a big house with spare rooms that you do not use, then rent it to those who are ready to pay for the stay. Use the site Crapshadder for the job. It allows you to list your room, with info, photos and rent amount. Those who are interested can book them using the website. Choose to be paid through the site or receive cash when the guest comes.
9. Sell music
If you’re a music composer, then use OOiZiT.com. to sell your composition foe money. If you become a premium member on the site and you can set your own price for the track and upload as many tracks as you want. Membership will cost you 9.97 per month.
10. Write Holiday reviews
Have you been to some interesting place during your vacation, write about it on SimonSeeks.com. When the review is read by anybody and they click on the ads on the page, you will receive 50% net revenue.
Blogging daily is easy to do and easy not to do. It has been well documentated the benefits of posting new content on a daily basis but it sure take frequent consistent action.
Getting into the habit of blogging daily is one of the best methods to get traffic over the long term. In the short term it is about consistent action with possible little rewards in terms of seeing any tangible results from traffic building but the results usually will be seen later on.
posting content daily gets your message out there…
The main aim for most bloggers is to get their message across to a large community who keep coming back to a blog to check out new content.
If you have a blog and looking to monetise then you sure do want to get users visiting your blog daily. I cannot emphasise this enough. The more visitors who come to your site then the higher sales conversions will be.
The benefits of posting content daily is the leverage you can achieve. With every post brings the opportunity of the content working for you everyday. So the key is to post original content daily and let it work for you.
If you happen to be a newbie blogger and posting all your own content then you certainly need a bucketful of enthusiasm and consistency.
A blog tip is to possible have some guest bloggers featuring their own blog posts on your blog. This has the added benefit of freshening up your blog with new ideas.
some more benefits of blogging daily…
- Possibility of generating back-links to increase search engine ranking
- Builds viral visibility with your content being syndicated across social media channels
- By posting daily you “show up” as a leader who is consistent
- The new post is also a new page which ranks on search engines providing more entry points to your website or blog.
- Engage more with readers and build relationships.
The benefits of blogging daily can be huge. The aim is be consistent and post content frequently. This will benefit immensely over the long term.
If you like this article, please comment and share.
~ Kevin John,
P.S. Empower Network members leverage a leading viral blogging platform which enables them the potential to earn money online.
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Your business may not have a big marketing budget like some brands such as Nike or Starbucks but nonetheless you can still benefit immensely from marketing on Facebook. The key is to study and implement the marketing strategies of the big brands.
The main aim of Facebook marketing is to connect and engage with your users. The cover photo on your Facebook page is one way to promote your own brand and also is one of the first things that users see when they visit your page.
By taking advantage of marketing your message through your cover photo can go a long way to meaningful engagement with people who visit your page.
Another important marketing tactic is to respond to comments on your page. The added benefit of doing this will be that visitors are more likely to engage in conversation with you and come back.
By having a Facebook page will enable you to ask your visitors just what they would like to see featured on your page. They may have questions about specific products or services that require answering and there can be nothing better than responding quickly. It is almost like they are conversing with a shop owner over the counter and this puts the customer at ease knowing there is someone from the company who is “right there” ready and willing to assist.
Lastly, it is well worthwhile including a call to action in your posts. Visitors are much more likely to like, comment, or share when prompted to do so. Of course, in most cases this would need to be done with care and you will have to try different methods to get responses.
Some big brands maybe forthright in some posts and include blatant call to action which can work well. It really depends on the message in the post and is a matter of testing each post to see what works best.
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